BRC Group LLC is a sports marketing agency specializing in the Hispanic market, founded in 2002 by Brad Rothenberg and Richard Copeland.

Alianza de Futbol Hispano, created by BRC Group LLC, is the leading organization in the nation dedicated to American development and support of amateur Hispanic soccer.

Alianza de Futbol Hispano, through tournaments, clinics and professional tryouts, brings together and showcases the talents of Hispanic amateur players offering the opportunity to turn dreams into reality by providing academic scholarships through soccer or the possibility of continuing their career at the professional level.

Alianza de Futbol Hispano and its corporate partners reach a community of thousands of Hispanic soccer players and families each year and more than 1 million Hispanic consumers have been part of the events produced by BRC Group.

Alianza de Futbol Hispano offers the best platform for amateur soccer players in major Hispanic markets in the United States to compete in the only national program that includes free tryout with recruiters from Mexican teams, the MLS and U.S. universities.

The experience of the founders of BRC Group is extensive, including more than 45 years in the area of marketing, sales of sponsorships, sports marketing and event production with FIFA, MLS, SUM, and FEMEXFUT.